The United Nations Population Fund has chosen "Men as Partners in Maternal Health" as the theme of World Population Day.

UNFPA Executive Director Thoraya Ahmed Obaid says, "Men are equal partners in making the new life that the women will deliver." She added, "Experience shows that male involvement can make a substantial difference when it comes to preserving the health and lives of women and children."

To promote their campaign, the UNFPA is supporting programs worldwide that foster partnership with men in battling maternal health problems and mortality, as well as programs that encourage men to take greater responsibility in the education and well-being of their daughters.

Find out more about the campaign here, and watch a video here.