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Puma and UNEP kick off Year of Biodiversity

Today UNEP and Puma announced the launch of Play for Life, a campaign designed to promote the International Year of Diversity (2010).   The campaign will include the 12 teams that Puma sponsors in Africa, including 4 World Cup qualifiers -- Algeria, Cameroon, Cote d'Ivoire, and Gabon. Cameroon captain Samuel Eto'o will take a leading role.