Drew Barrymore is on stage right now with President Clinton. She and others were representing WFP and the "Fill the Cup" campaign, launched earlier this year to raise funds and awareness about the 59 million children who go to school hungry. The symbol of the campaign is a red cup, "based on the millions of plastic cups that WFP uses to handout [sic] porridge or other food rations."
Today WFP's efforts were bolstered by commitments made by a five-year, $80 million pledge by YUM! Brands. The lion’s share, $50 million will go to WFP to provide 200 million meals to school children.
WFP made some commitments itself, including to increase by a million the number of meals provided to school children each day.
Clearly, given the fact that the current economic crisis can only exacerbate the rising price of commodities, this is welcome news.