By: Mark Leon Goldberg on September 27, 2012 We take a break from our UN General Assembly coverage for this important PSA announcing the Global Good Challenge. “What is the Global Good Challenge,” you ask? From our friends at the UN Foundation: The United Nations Foundation’s “Global Good Challenge” is an innovative new way for individuals to help tackle some of the world’s biggest challenges while earning the chance to win once-in-a-lifetime experiences. Thanks to a revolution in digital technology and social media, we’re more connected to people around the world than ever before — and it’s easier than ever to get involved in solving pressing global issues, like poverty, disease, girls’ empowerment and environmental sustainability. The Global Good Challenge will encourage individuals to use technology and social media to take action and help create a better world. In return, participants will earn points that can be used to win prizes. The goal of the challenge is ambitious and important: to digitally connect the largest group of passionate global citizens who are committed to helping the United Nations improve the lives of the world’s poorest. HOW IT WORKS The Global Good Challenge will reward people for taking action and engaging their networks on global issues. Participants will receive points for taking specific actions and sharing their actions through social media outlets such as Twitter, Facebook, Pinterest and email. The points will allow participants to become eligible for once-in-a-lifetime experiences like meeting Lady Gaga, attending MTV’s Video Music Awards or traveling overseas with the UN Foundation to see its work firsthand. WHY IT MATTERS · Every 20 seconds a child dies from a vaccine-preventable disease. · Nearly 1 million people die each year from malaria. · More than 1 billion people worldwide have no access to electricity. · Approximately 10 million girls under the age of 18 are married every year against their will. These statistics are striking — but they’re not set in stone. Committed global citizens are making a difference throughout the world, but there is more work to be done. Each of us can play a role in helping the United Nations create a healthier and happier world. And by mobilizing a large, united and energized community, we can go even further with our efforts. Take the Global Good Challenge, and become part of that community! Check out the landing page here.