USAID Launches New PSA Campaign for the Horn of Africa

Last month, USAID Administrator Raj Shah announced the launch of a new USAID Social Media and marketing campaign to connect Americans to the crisis in the Horn of Africa. USAID – F/W/D (Famine, War, Drought) is a place where Americans can learn about the crisis and also find ways they can help. The site features nifty graphics like this…

and this…


…to inspire Americans to take action.  Now, they are launching a series of new public service announcements from celebrities and dignitaries urging Americans to get informed.  The PSA campaign includes Dr. Jill Biden, who lead an American delegation to the region last month; and actor Josh Hartnett (who starred in Black Hawk Down);


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